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Google Analytics Integration

Send Deway chat and walkthrough events to Google Analytics for unified product analytics.

Overview​

The Deway + Google Analytics integration allows you to:

  • Track AI interactions alongside your existing GA events
  • Measure engagement with the Deway chat widget
  • Analyze walkthrough completion in your GA dashboards

Setup​

Prerequisites​

  • An active Deway account with the Web SDK installed
  • A Google Analytics 4 property
  • Admin permissions in both platforms

Step 1: Get Your Measurement ID​

  1. Log into your Google Analytics account
  2. Navigate to Admin > Data Streams
  3. Select your web stream
  4. Copy the Measurement ID (format: G-XXXXXXXXXX)

Step 2: Configure in Deway​

  1. Log into your Deway dashboard
  2. Navigate to Settings > Integrations
  3. Find Google Analytics in the integrations list
  4. Click Connect
  5. Paste your Measurement ID
  6. Click Save

Events Sent​

EventDescription
chatsChat session created or updated
walkthrough-progressUser completed a walkthrough step

See the Integrations Overview for full event property details.

Viewing Events in GA​

  1. Go to Reports > Realtime to see events as they arrive
  2. Use Explore to build custom reports on Deway events
  3. Create Audiences based on chat or walkthrough engagement

Troubleshooting​

Events Not Appearing​

  1. Verify the Measurement ID is correct (starts with G-)
  2. Check the integration is enabled in Deway
  3. Use GA Realtime view — events can take a few minutes to appear in standard reports
  4. Ensure Deway.identify() is called for user-level tracking

Next Steps​